What is Digital Signage

Digital signage may be a sub-segment of electronic signage. Digital displays use technologies like LCD, LED, projection and e-paper to display digital images, video, web pages, weather data, restaurant menus, or text. They will be found publicly spaces, transportation systems, museums, stadiums, retail stores, hotels, restaurants and company buildings etc., to supply way-finding, exhibitions, marketing and outdoor advertising. They are used as a network of electronic displays that are centrally managed and individually addressable for the display of text, animated or video messages for advertising, information, entertainment and merchandising to targeted audiences.

Roles and Performance

The many different uses of digital signage in delhi city allow a business to accomplish a spread of goals. a number of the foremost common applications include:
  1. Public information – news, weather, traffic and native (location specific) information, like building directory with a map, fire exits and traveller information.
  2. Internal information - corporate messages, like health & safety items, news then forth.
  3. Product information – pricing, photos, raw materials or ingredients, suggested applications and other product information - especially useful in food marketing where signage may include nutritional facts or suggested uses or recipes.
  4. Information to reinforce the customer service experience - interpretive signage in museums, galleries, zoos, parks and gardens, exhibitions, tourist and cultural attractions.
  5. Advertising and Promotion – promoting products or services, could also be associated with the situation of the sign or using the screen's audience reach for general advertising.
  6. Brand building – in-store digital sign to market the brand and build a brand identity.
  7. Influencing customer behaviour – navigation, directing customers to different areas, increasing the "dwell time" on the shop premises and a good range of other uses in commission of such influence.
  8. Influencing product or brand decision-making - Signage at the purpose of sale designed to influence choice e.g. Signage to assist shoppers to settle on dresses inside a fashion store or devices that on a computerized shopping trolley helping the customer locate products, check prices, access product information and manage shopping lists.
  9. Enhancing customer experience – applications include the reduction of perceived wait time within the waiting areas of restaurants and other retail operations, bank queues, and similar circumstances, also as demonstrations, like those of recipes in food stores, among other examples. Navigation – with interactive screens (in the ground , for instance , like "informational footsteps" found in some tourist attractions, museums and therefore the like) or with other means of "dynamic way-finding".
  10. Reservations – small, interactive screens on walls or desks that allow employees to order the space for a limited time and integrate with an area and resource scheduling platform.

Ways You Can Use a Digital Kiosks

Because digital kiosks are eye-catching and easily grab the attention of passerby’s attention the applications for digital kiosks are virtually unlimited.
Popular examples of how a digital kiosk in delhi city can be used include:
  • Lobby directories: maps, facility information, scrolling news and welcome messages
  • Hotel kiosks: greet guests, display amenities, local area maps and event listings
  • Museums: exhibit information, videos, plan your visit maps and membership specials
  • Airports: flight arrival and departure times, baggage claim maps, customer service FAQ
  • Retail: self-service kiosks, customer loyalty program, sales and advertisements